How we solved this 8 figures Online Auto Parts Shop Struggles with Demand Generation

Facebook Ads
Google Ads
Demand Generation
Email & SMS Marketing
Conversion Rate Optimization

Success In Numbers

Page Views Increase
AOV Increase
The Challenge
The Company has a strong dependency of Google Keywords Ads for traffic generation and conversions in general, this made the business to be extremely seasonal and dependent on people searching for a specific term to create awareness.
The Strategy
For this client was needed to address multiple challenges at the same time: high quality traffic generation, 10+ ROAS (due to tight margins) and feed the Email Welcome Sequence and Abandoned Cart Sequence in order to not just make Facebook Ads profitable, if not that we also needed to feed Email Marketing to increase the overall Company Profit Margins.
We needed to find a way to ensure that our ROAS was high enough, while pushing a 5 figures per week spend on Facebook & Display Ads.
  • Facebook Ads Optimized for Purchase and Catalog Sales
  • YouTube Display Ads Optimized with Smart Lists and Retargeting Lists
  • Special Promotions and Pop-Ups for Leads Magnet to Increase Leads Gen for Email Flows
  • Klaviyo Setup to reach Email Contacts with Relevant Promotions
  • CRO Experimentation
  • The Success
    TDOTPerformance campaigns are taking places from August 2021 up to today, we are very proud of part of the select agencies that helps to this Canadian D2C Giant to Thrive online and Continue Growing.
    Those are the approximate results of each of our actions:
    Demand Generation
  • 2.79M+ Reach
  • 5.5K+ Purchases
  • $4.5M+ Revenue
  • Email Marketing
  • Lift on Welcome Sequence of 35% more Contacts
  • Lift on Abandoned Cart Sequence of 20% more Contacts
  • Stabilize Flows Conversion Rate
  • CRO
  • Bi-Weekly A/B Testing for Elements and Information Display.
  • Bi-Weekly Data-Driven Iterations to improve Site UX
  • And we hope to continue exploring more channels such as Twitter, YouTube, Snapchat and Pinterest to continue contributing to the growth and profits of this amazing D2C Brand!

    Always insightful

    I love that Emiliano and his team is always innovating and thinking out of the box to find new ways to increase our margins and generate quality traffic to our store.

    Charith Perera
    CEO, TDOT Performance

    Know what other customers says about me

    We grew and improved our product with his ideas and good practices
    Emiliano has contributed to stabilize and grow our company TryLikes a lot! He is always looking for the best solution, architecture and best practices without losing the commercial focus of the projects, that allowed us to improve and serve our companies. So I can say that he is a key player in the growth of any company, don’t matter how complex the challenges could be. I’m very happy with his collaboration within the team.
    Michel Poulejin - Project Manager - Trylikes
    Amsterdam, Netherlands
    Emiliano is an extremely skilled performance marketer
    Emiliano is an extremely skilled performance marketer and an expert on the Pinterest platform and of Pinterest product offerings. He makes strategic decisions and drive profitable returns for his campaigns day in and day out. Emiliano takes challenges on head first and seeks out answers as well as growth opportunities. He is an absolute pleasure to work with and cares so deeply for the business and driving it forward.
    Miranda Severance - Partner Manager - Pinterest
    NYC, USA
    The first person that really helped us to launch and reach our sales goals
    After trying many companies, where they all offer the same, Community Management, Facebook Ads, etc., in short, the same as always, Emiliano brought us cutting edge technologies with unique creative insights that helped us to get fantastic conversion rates, and now we are getting better results while investing much less money. We now have clarity and processes to make decisions and obtain great ROI for our campaigns
    Ricardo Pineda - Marketing Director - Inzigna Capital & Attik Tulum
    Cancun, Mexico
    Emiliano will bring a strategic mindset, curiosity, and diligence to ensure success!
    His willingness to test and learn, be a first mover for new products, and understanding of the nuances and value between multiple channels made him a valuable asset for the brand as well as in a partner with us. With Shapermint, he brought with him a fresh idea to test new ad formats and positive messaging that impacted more efficient performance.
    Ariel Kao - Partnerships - Pinterest
    NYC, USA
    Emiliano is the definition of a Growth Hacker
    Emiliano is the definition of a Growth Hacker. He leverages his skill set and coding background to literally "hack" through performance marketing methods. I've seen him achieve results very fast using unconventional coding methods. With a positive attitude, a knack for sharing knowledge, and great player, he's hands down one of the best talents I've had the pleasure to work beside
    Luis Fernando Sánchez - Retention Growth Hacker - Shapermint
    Irvine, USA
    We hire him to help us to grow our products in Mexico, now we are expanding on Spain and Panama together
    For our company, our websites and social networks were just a must-have tool, but never a real sales tool. We achieved a sales record when we launched one of our new products to market together, and we are now working with them to develop a global positioning strategy in our three main markets, Panama, Mexico and Spain.
    Antonio Jimenez Raya - General Director - Atacama Inmocapital Corp.
    Madrid, Spain

    About me

    I'm Emiliano Potignano A Software Developer and Growth Marketer with proven track-record of 7 years in Software and 4 years in marketing generating several Millions of USD in Revenue for my customers

    I'm a Software developer that is passionate about Direct Response Marketing and Growth Marketing, with a background of more than seven years in Software Development. As a Developer, I've worked for top companies worldwide. I've become a Digital Marketer four years ago, following curiosity and learning to deeply understand and connect with customers to offer value to their lives, leading to growing revenue profit in a virtuous and honest way.Today I spend my time helping Real Estate Companies and Leading E-commerce companies to deploy their products to the market, reach their sales goals and be profitable since customer acquisition, investing from +5K to +500K USD a month.

    Invested online
    Generated revenue

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