Hi, I'm
Emiliano
AI engineer
I build products and AI agents that connect to a company's data and tools, and the growth that gets them to customers. Done with cutting-edge American AI startups like Wander, Besty and Resolve AI.
Customers and startups where I've made an impact
A marketer who builds.
An engineer who thinks growth.
I'm Emiliano Potignano, based in Argentina. I build with cutting-edge American AI startups like Wander, Besty, Resolve AI and IBG Legal, applying AI to every cycle of the company: product development, growth engineering and go-to-market, data science and analytics. Before that, I ran growth for brands like Shapermint and Maximus Tribe, in ecommerce, real estate and online education.
That work shapes how I build. Before writing code I want to know who the customer is, what they need and how the product reaches them. A useful product needs a way to find its customers; growth needs a product that delivers.
I bring both into the same room, which is why I started my studio, Omochi Labs (omochilabs.com). I start with the constraint, build a working first version on your real data, and learn from the people who use it before deciding what to grow.
Outside work, I'm a Kyokushin Karate black belt: multiple-time Argentine champion, World Championship competitor in Japan, and the first Argentine to reach the podium at a Japanese National Championship. I know what discipline, method and competing at world-class level take, and I bring the same to my work.
Cutting-edge brands where I've made an impact
How I think about growth
Before recommending a channel or a bigger budget, I want to understand what it costs to acquire a customer and where the process breaks down.
Read the five questions I start with →Featured on Silver.dev, one of Argentina's most respected tech podcasts.
Growth marketing and generating demand for software companies: 55 minutes with Gabriel Benmergui.
“No hay ningún ad que pueda salvar un mal producto.”Watch on YouTubeStart with the diagnosis
Understand the customer journey, acquisition costs, and where qualified leads drop off before choosing what to change.
Put ideas into practice
Turn priorities into landing pages, campaign experiments, and follow-up sequences that can be tested with real customers.
Connect the systems
Bring together websites, analytics, CRM, and automation so marketing and sales can work from the same information.
Measure what changes
Look beyond clicks and lead volume to qualified opportunities, conversion rates, and the cost of acquiring a customer.
What I Can Do For You
Full-stack growth engineering services that take you from idea to scale.
Marketing Automation
End-to-end automation systems that nurture leads and drive conversions on autopilot.
Analytics & Data
Data pipelines and dashboards that turn raw data into actionable growth insights.
Growth Strategy
Comprehensive strategies that align marketing, product, and engineering for scale.
System Architecture
Robust technical foundations that support rapid scaling without breaking.
Product Development
MVP to market-ready products with a focus on user experience and conversion.
Launch Support
Full support from ideation to launch, ensuring your product hits the ground running.
Selected Projects
Real results from real projects. Here's a look at some of my recent work.
Checkout experience improvements
Wander
Enhanced the checkout experience by making pricing more transparent and the overall journey more informative
Coupon Auto-Apply
Wander
Transformed the coupon redemption process from a manual, user-driven step into a frictionless, auto-applied discount experience.
Tools I Work With
Modern technologies for modern growth challenges.
What People Say
“Emiliano was such a pleasure to work with! He demonstrated a deep expertise and passion for the Pinterest platform and all things data analytics. His willingness to test and learn, be a first mover for new products, and understanding of the nuances and value between multiple channels made him a valuable asset for the brand as well as in a partner with us. With Shapermint, he brought with him a fresh idea to test new ad formats and positive messaging that impacted more efficient performance. Regardless of the project or role, I believe Emiliano will bring a strategic mindset, curiosity, and diligence to ensure success!”
“Emiliano is an extremely skilled performance marketer and an expert on the Pinterest platform and of Pinterest product offerings. He makes strategic decisions and drives profitable returns for his campaigns day in and day out. Emiliano takes challenges on head first and seeks out answers as well as growth opportunities. He is an absolute pleasure to work with and cares so deeply for the business and driving it forward.”
“If you want real results, call Emiliano. After trying to work with Digital Marketing Agencies, supposed to be "Top Agencies" of Cancun, Guadalajara and Mexico City without any result, I can say with total confidence that the only Digital Marketer that gives you real results, qualified leads and sales is Emiliano. We're very thankful and happy to be working with him and we will strongly recommend him to any Real Estate company that wants real results and sales.”
“Emiliano is the definition of a Growth Hacker. He leverages his skill set and coding background to literally "hack" through performance marketing methods. I've seen him achieve results very fast using unconventional coding methods. With a positive attitude, a knack for sharing knowledge, and great player, he's hands down one of the best talents I've had the pleasure to work besides.”
“Emiliano has developed an incredible impact on sales and overall business performance in a short time. He has a clear vision of digital tools and implements all kinds of technological resources to achieve the proposed goals. He is very organized with tasks and the entire team. He has generated trust due to his personality, always ready to listen and work as a team. He has a great leadership profile, we are very satisfied and highly recommend him.”
“Great person. Enthusiastic, smart and detail-oriented. Working with Emiliano was a pleasure! He brought a different approach to our campaigns and videos from the moment he entered the company. Excellent teammate. He is clear, focused, and manages information in a way that everyone involved has a clear view on what the team is working on. The way he delegates tasks or presents an idea inspires the rest of the team immediately.”
Ready to Engineer
Your Growth?
Let's discuss the product, the AI agents, or the growth system your company needs next. Send me a message on LinkedIn or X.