Emiliano Potignano - Growth Engineer and Marketing Strategist
Based in Argentina
Sharing and learning with you

Hi, I'm
Emiliano

Growth Engineer

I build scalable systems and marketing strategies that drive real growth. Discipline from Kyokushin, precision in code.

10+

Years Experience

50+

Projects Delivered

3M+

Revenue Generated

100%

Client Satisfaction

01 / About

A marketer who builds.
An engineer who thinks growth.

I'm Emiliano, a Growth Engineer based in Argentina. I combine performance marketing with software development to help businesses understand how they acquire customers and improve the systems behind that process.

My experience spans ecommerce, real estate, and online education, including work with Shapermint, Menesse Condos, and Escuela Gourmet Online. That work brings together campaign strategy, data analysis, and the technical implementation needed to put ideas into practice.

I work across the customer journey: the ad that brings someone in, the page they land on, the follow-up they receive, and the data that tells us what happened. I can help define the plan and build the landing pages, integrations, and automations that support it.

Outside work, I've trained in Kyokushin Karate. Its discipline and persistence shape how I approach a difficult problem: pay attention, keep practicing, and improve through the work.

How I think about growth

Before recommending a channel or a bigger budget, I want to understand what it costs to acquire a customer and where the process breaks down.

Read the five questions I start with →

Start with the diagnosis

Understand the customer journey, acquisition costs, and where qualified leads drop off before choosing what to change.

Put ideas into practice

Turn priorities into landing pages, campaign experiments, and follow-up sequences that can be tested with real customers.

Connect the systems

Bring together websites, analytics, CRM, and automation so marketing and sales can work from the same information.

Measure what changes

Look beyond clicks and lead volume to qualified opportunities, conversion rates, and the cost of acquiring a customer.

02 / Services

What I Can Do For You

Full-stack growth engineering services that take you from idea to scale.

Marketing Automation

End-to-end automation systems that nurture leads and drive conversions on autopilot.

Analytics & Data

Data pipelines and dashboards that turn raw data into actionable growth insights.

Growth Strategy

Comprehensive strategies that align marketing, product, and engineering for scale.

System Architecture

Robust technical foundations that support rapid scaling without breaking.

Product Development

MVP to market-ready products with a focus on user experience and conversion.

Launch Support

Full support from ideation to launch, ensuring your product hits the ground running.

04 / Stack

Tools I Work With

Modern technologies for modern growth challenges.

Next.js
React
TypeScript
Node.js
PostgreSQL
Supabase
Vercel
HubSpot
Segment
Mixpanel
Stripe
AWS
05 / Testimonials

What People Say

Emiliano was such a pleasure to work with! He demonstrated a deep expertise and passion for the Pinterest platform and all things data analytics. His willingness to test and learn, be a first mover for new products, and understanding of the nuances and value between multiple channels made him a valuable asset for the brand as well as in a partner with us. With Shapermint, he brought with him a fresh idea to test new ad formats and positive messaging that impacted more efficient performance. Regardless of the project or role, I believe Emiliano will bring a strategic mindset, curiosity, and diligence to ensure success!
Ariel Kao

Ariel Kao

Retail Partnerships Lead, Pinterest

Partner at Pinterest
Emiliano is an extremely skilled performance marketer and an expert on the Pinterest platform and of Pinterest product offerings. He makes strategic decisions and drives profitable returns for his campaigns day in and day out. Emiliano takes challenges on head first and seeks out answers as well as growth opportunities. He is an absolute pleasure to work with and cares so deeply for the business and driving it forward.
Miranda Severance

Miranda Severance

Industry Manager, Pinterest

Partner at Pinterest
If you want real results, call Emiliano. After trying to work with Digital Marketing Agencies, supposed to be "Top Agencies" of Cancun, Guadalajara and Mexico City without any result, I can say with total confidence that the only Digital Marketer that gives you real results, qualified leads and sales is Emiliano. We're very thankful and happy to be working with him and we will strongly recommend him to any Real Estate company that wants real results and sales.
Menesse Condos

Menesse Condos

CEO, Menesse Condos

Client
Emiliano is the definition of a Growth Hacker. He leverages his skill set and coding background to literally "hack" through performance marketing methods. I've seen him achieve results very fast using unconventional coding methods. With a positive attitude, a knack for sharing knowledge, and great player, he's hands down one of the best talents I've had the pleasure to work besides.
Rooster Sanchez

Rooster Sanchez

Fractional CMO for DTC Brands, $50M+ ad spend managed

Colleague at Trafilea
Emiliano has developed an incredible impact on sales and overall business performance in a short time. He has a clear vision of digital tools and implements all kinds of technological resources to achieve the proposed goals. He is very organized with tasks and the entire team. He has generated trust due to his personality, always ready to listen and work as a team. He has a great leadership profile, we are very satisfied and highly recommend him.
Marcos de Lauretis

Marcos de Lauretis

Founder, Escuela Gourmet Online

Client
Great person. Enthusiastic, smart and detail-oriented. Working with Emiliano was a pleasure! He brought a different approach to our campaigns and videos from the moment he entered the company. Excellent teammate. He is clear, focused, and manages information in a way that everyone involved has a clear view on what the team is working on. The way he delegates tasks or presents an idea inspires the rest of the team immediately.
Emilia Guidobono

Emilia Guidobono

Marketer & Project Manager, Creative Strategy & Growth

Colleague at Trafilea
06 / Contact

Ready to Engineer
Your Growth?

Let's discuss how I can help you build systems that scale your business. No fluff, just results.