Checkout experience improvements

Mission

Enhanced the checkout experience by making pricing more transparent and the overall journey more informative. Our goal was to boost user confidence and reduce drop-offs by displaying real-time visitor counts, applicable coupons, included amenities, and itemized pricing—plus social proof through customer testimonials.

Tools

• Shadcn – For streamlined UI component architecture

• Radix UI – To build accessible, high-quality design elements

• Tailwind CSS – Rapid, utility-first styling

• In-House Design System – Ensuring a unified brand look and consistent UX

Strategy

1. Transparent Pricing Breakdown: Clearly segmented each cost item (base price, fees, taxes) to eliminate confusion and build trust.

2. Integrated Real-Time Data: Showed current visitor counts and coupon details to create urgency and highlight possible savings.

3. Visual Amenity Inclusions: Listed all amenities upfront so users knew exactly what they were paying for.

4. Customer Testimonials: Incorporated positive feedback from real customers into the checkout flow for added social proof.

Results

• 15% Reduction in checkout drop-offs

• +12% Increase in successful conversions