Checkout experience improvements
Enhanced the checkout experience by making pricing more transparent and the overall journey more informative
Reduction in checkout drop-offs
Increase in successful conversions
The Mission
Enhanced the checkout experience by making pricing more transparent and the overall journey more informative. Our goal was to boost user confidence and reduce drop-offs by displaying real-time visitor counts, applicable coupons, included amenities, and itemized pricing—plus social proof through customer testimonials.
Tools
• Shadcn – For streamlined UI component architecture
• Radix UI – To build accessible, high-quality design elements
• Tailwind CSS – Rapid, utility-first styling
• In-House Design System – Ensuring a unified brand look and consistent UX
Strategy
1. Transparent Pricing Breakdown: Clearly segmented each cost item (base price, fees, taxes) to eliminate confusion and build trust.
2. Integrated Real-Time Data: Showed current visitor counts and coupon details to create urgency and highlight possible savings.
3. Visual Amenity Inclusions: Listed all amenities upfront so users knew exactly what they were paying for.
4. Customer Testimonials: Incorporated positive feedback from real customers into the checkout flow for added social proof.
Results
• 15% Reduction in checkout drop-offs
• +12% Increase in successful conversions
We redesigned the entire checkout flow with transparency and user confidence as core principles. The new experience features clear pricing breakdowns, comprehensive booking details, and intuitive progress indicators that guide users seamlessly through each step.
Improvements include: Detailed cost breakdowns with no hidden fees, property information summary for confirmation, progress indicators and estimated completion time, mobile-optimized interface, and trust signals like security badges and cancellation policies. The experience now builds confidence at every step.
Project Tags
The Client
Wander
Wander.com combines the comfort of a private vacation home with the unwavering quality of a luxury hotel.
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