Coupon Auto-Apply

Mission

Transformed the coupon redemption process from a manual, user-driven step into a frictionless, auto-applied discount experience. By leveraging Next.js and React Hooks, we aimed to streamline checkout, boost conversion, and empower the marketing team to include unique discount codes across all communication channels effortlessly.

Tools

• Next.js – For a high-performance, server-rendered React environment

• React Hooks – To detect and manage coupon states when codes are included in the URL

Strategy

1. Auto-Detection & Application: Developed a custom hook to parse coupon codes from the URL, automatically loading and applying them at checkout.

2. Engaging On-Screen Display: Showcased coupon details (discount value, duration, minimum purchase, etc.) to reinforce user confidence and boost perceived value.

3. Seamless Marketing Integration: Allowed the marketing team to add coupon URLs to any campaign—Lifecycle, Ads, Email, Concierge—making it easy for users to redeem discounts with a single click.

Results

• 3× Increase in coupon usage

• +25% Uplift in overall conversion rates

• Wider Adoption across marketing channels, enabling consistent use of coupons in all communication initiatives

Learnings

• Frictionless Redemption Spurs Adoption: Simplifying the process with auto-applied discounts significantly increased coupon utilization.

• Transparent Messaging Builds Trust: Clearly displaying coupon duration, minimum spend, and success messages fosters higher user engagement and satisfaction.

• Unified System Empowers Teams: Giving marketing a straightforward way to generate and share coupon-embedded URLs enabled broader campaign creativity and boosted campaign performance.