Creating data-driven relationships between users and properties

Creating data-driven relationships between users and properties

Key Results Provided

+100%
Increase in repeat customers
+40%
Boost in flow conversions across automated campaigns
+200%
Higher email open rates

Mission

Harnessing BigQuery integrations to create data-driven relationships between users and properties, enabling hyper-personalized digital experiences at every stage of the booking journey. This not only streamlined email production—accelerating it by over 300%—but also reduced human errors and allowed us to deliver consistently relevant content to each customer.

Tools

BigQuery – Centralized data warehousing and advanced analytics

Python & Pandas – Data processing and transformation scripts

CRM API – Direct integration for streamlined lifecycle communications

Strategy

1. User-Property Mapping: Leveraged BigQuery to pair user profiles with specific property interests, creating a real-time “relationship graph.”

2. Automated Data Flows: Employed Python and Pandas to transform raw data into CRM-ready insights, ensuring consistent format and quality.

3. Standardized Email Frameworks: Structured email templates around key data fields, dramatically cutting production time and error rates.

4. Lifecycle-Oriented Touchpoints: Personalized communications based on user behavior and property interactions, guiding them through a tailored booking journey.

Results

+100% Increase in repeat customers

+40% Boost in flow conversions across automated campaigns

+200% Higher email open rates, reflecting more relevant and timely messaging

Learnings

Data Integrity Drives Personalization: A reliable data pipeline was essential for delivering messages that resonated, boosting both retention and conversion.

Automation Multiplies Efficiency: Standardized email production workflows eliminated manual inefficiencies, letting teams focus on strategy instead of mechanics.

Integrated Systems Optimize Insights: Directly connecting BigQuery outputs to the CRM API ensured continuous, unified data across all marketing touchpoints.

Wander.com combines the comfort of a private vacation home with the unwavering quality of a luxury hotel.