Travel More Campaign

Mission

Transforming the traditional property search process into an immersive, quiz-driven journey that delighted users and maximized conversion. Our motivation was to elevate the user experience by making it fun, guided, and hyper-personalized.

The challenge involved building a robust mini-app—powered by Wander Search AI—that instantly mapped quiz responses to relevant listings, all while seamlessly capturing user data to nurture follow-up communications.

Tools

• Typeform-react SDK – For creating and embedding interactive quizzes

• Wander Search Engine (AI-powered) – To generate personalized property recommendations

• Coupon Auto-Apply Feature – Streamlined discount application for higher conversions

• CRM & Lifecycle Management Platform – Automated, data-driven follow-ups

Strategy

1. Interactive Quiz Experience: Embedded a Typeform quiz into the site to gather user preferences, leveraging the AI-driven Wander Search Engine for real-time property matching.

2. Personalized Follow-Through: Connected Typeform data to our CRM, enabling an automated drip campaign tailored to each user’s stated needs and preferences.

3. Seamless Incentives: Built a Coupon Auto-Apply feature to reward quiz completion and incentivize immediate booking.

Results

• 2× increase in new accounts created daily

• 3× lift in conversion from page visits to bookings

• 70%+ quiz completion rate

Learnings

• Interactive Content Drives Engagement: Designing a fun, user-centric quiz ensured people stayed on the page longer, resulting in more completions and better data collection. This interactive format tapped into user curiosity and gave them a sense of control over their search.

• Automated Personalization is Key: We delivered hyper-targeted follow-up emails and messages by feeding quiz data directly into our CRM. This nurtured new leads more effectively and built trust by showing users we truly understood their preferences.

• Seamless Incentives Boost Conversion: Automatically applying relevant coupons after quiz completion removed friction from the purchase process. Giving users an immediate reward helped them move more quickly from browsing to booking.