Travel More Campaign
Built the foundations for this campaign, creating a mini-app on the site that allowed users to complete a quiz to get the best properties that match their preferences.
Users Sign Up
Conversion Rate
Form Completion
The Mission
Transforming the traditional property search process into an immersive, quiz-driven journey that delighted users and maximized conversion. Our motivation was to elevate the user experience by making it fun, guided, and hyper-personalized.
The challenge involved building a robust mini-app—powered by Wander Search AI—that instantly mapped quiz responses to relevant listings, all while seamlessly capturing user data to nurture follow-up communications.
Tools
• Typeform-react SDK – For creating and embedding interactive quizzes
• Wander Search Engine (AI-powered) – To generate personalized property recommendations
• Coupon Auto-Apply Feature – Streamlined discount application for higher conversions
• CRM & Lifecycle Management Platform – Automated, data-driven follow-ups
Strategy
1. Interactive Quiz Experience: Embedded a Typeform quiz into the site to gather user preferences, leveraging the AI-driven Wander Search Engine for real-time property matching.
2. Personalized Follow-Through: Connected Typeform data to our CRM, enabling an automated drip campaign tailored to each user’s stated needs and preferences.
3. Seamless Incentives: Built a Coupon Auto-Apply feature to reward quiz completion and incentivize immediate booking.
Results
• 2× increase in new accounts created daily
• 3× lift in conversion from page visits to bookings
• 70%+ quiz completion rate
Learnings
• Interactive Content Drives Engagement: Designing a fun, user-centric quiz ensured people stayed on the page longer, resulting in more completions and better data collection. This interactive format tapped into user curiosity and gave them a sense of control over their search.
• Automated Personalization is Key: We delivered hyper-targeted follow-up emails and messages by feeding quiz data directly into our CRM. This nurtured new leads more effectively and built trust by showing users we truly understood their preferences.
• Seamless Incentives Boost Conversion: Automatically applying relevant coupons after quiz completion removed friction from the purchase process. Giving users an immediate reward helped them move more quickly from browsing to booking.
We created an interactive mini-app featuring a personality-driven quiz that transforms property discovery into an engaging experience. Users answer fun questions about their travel style, preferences, and dream destinations to receive curated property recommendations.
The solution includes: Dynamic questionnaire with engaging visuals, intelligent matching algorithm that connects personality traits to property features, and seamless integration with the booking flow. The quiz data also provides valuable insights for future marketing campaigns and property curation.
Project Tags
The Client
Wander
Wander.com combines the comfort of a private vacation home with the unwavering quality of a luxury hotel.
Visit WebsiteWant Similar Results for Your Business?
Let's discuss how I can help you scale your growth through strategic engineering and marketing.