Work Ethic, Philosophy

Bushido for Software Development and Marketing

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Philosophy shapes the way we see the world. Introducing the philosophy that guided my career, the mental framework to endure a hard time, and how it related to my professional activity. Bushido, the way of the warrior.
What is Bushido? Bushido is the Japanese code of conduct, defined by eight principles: Rectitude, Courage, Mercy, Politeness, Honesty, Honor, Loyalty, and Self-control.
1. How I relate with Bushido?
When I was starting the university, I have been in a, to be honest, miserable economic position (living with about 150 USD for the whole month), and randomly meeting a Kyokushin Karate Dojo changed my life forever. I've started to read, think, and breathe Japanese Martial Arts Philosophy as a way to forget my reality and build a new one, eventually it became a way of life. My drive and discipline led me to be the Argentinean Champion x2, South America Champion, and fight two World Championships in Japan and be the first Argentinean in 50 years to be at the podium in a National Championship in Japan. Without a doubt, it was the fuel to progress and be progressing in my life in general. This philosophy allowed me to acquire the willpower, resilience, discipline, and focus on cultivating skills and the patience and love to grow and move forward in my life in general.
I've started to read, think, and breathe Japanese Martial Arts Philosophy as a way to forget my reality and build a new one, eventually it became a way of life. My drive and discipline led me to be the Argentinean Champion x2, South America Champion, and fight two World Championships in Japan and be the first Argentinean in 50 years to be at the podium in a National Championship in Japan.
In Asakusa some years ago
Thanks to this, I went even further, living some time in Japan and speaking fluent Japanese, making this definitively a way of life that will be with me until my last day.
2. The mental model
For analysis and working on projects, this mental model helps me a lot, because as the proverb says, business is war without bullets, but for me is not any war. It is an honorable competition vs. other brands in the market that has to fight ethically. For this case, my axis to face a project are:
  • Know yourself
  • Know your enemy
  • Define the strategy.
  • Define the tactics.
  • Define the action plan.
  • Have a straightforward and neutral way to measure what happens in the Genba (The market in this case).
  • Always with Shoshin (Beginners mind), be humble to face when you're wrong and accept help, observe as if it is the first time that you watch, don't limit yourself to just one possibility because "you're an expert."
  • Be capable of using your strategical framework to pivot the tactics and execute a new action plan if needed.
  • 3. What comes next
    I've made many advances and improvements in my life following this model, and it led me to a universe of books, authors, and even mentors. My idea is that is the beginning of my newsletter, that will be a bi-weekly newsletter at the begin, where I will include:
  • One Case Study following this model
  • Bi-week takeaways and insights
  • One recommended book that follows ethical model, giving value to the customers instead of being manipulative and pushy
  • Next steps and what I'm building, for build-in public together.
  • OSU!

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    About me

    I'm Emiliano Potignano A Software Developer and Growth Marketer with proven track-record of 7 years in Software and 4 years in marketing generating several Millions of USD in Revenue for my customers

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